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Job Status:
Full Time
Work Experience Required:
Up To 10 Years
Hours/Shifts:
Day (First Shift)
Education Required:
BA Degree or BS Degree
Certification Required:
Unspecified
Weekends:
Not Required
Authorized to work in US:
Yes
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| Pay and Benefits |
Salary Range:
Unspecified
Benefits:
Dental Insurance, 401K, Vision Insurance
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Director of Research
Time Warner Cable
Requisition # 116064BR
Posting Job Description
Regional director empowered with the definition, prioritization and execution of best practices research that fully aligns with target segments and opportunities. Acts as regional research lead managing, developing and implementing research policies and programs for entire span of Ad Sales Region working closely with other product and promotions directors including corporate.
· Collaborate with Head of Regional Marketing and corporate VP of Research on national/regional and local research initiatives and priorities including category, competitive and case study research priorities
· Define points of view that deepen internal knowledge of core strategic categories up to but not limited to Centers of Excellence, Webinars, and Market Intelligence reports
· Align research needs and recommended output plan by target categories, by quarter and by initiative that support sales specific objectives and overall companywide marketing planning
· Adopt a SAM (Strategic Account Management) approach as the driving strategy for providing meaningful research practices
across the region.
· Engage with Head of Regional Marketing with the definition of region specific priorities and associated approach with resourcing for execution as it informs research that sells
· Collaborate with Regional Head of Marketing, Product and Promotions Leaders with the enhancement and integration of research into sales based initiatives as regional owner in federated model.
· Develop annual research budget and justification thereof for Head of Regional Marketing.
· Direct guidelines for the development of all qualitative/quantitative sales sheets presentations/packages.
· Work with other functional Leaders to ensure strategic messaging and consistent brand practices.
· Oversee Research team in utilizing research tools and preparing research for targeted presentations to break new product categories and better quantify agreed revenue opportunities.
· Oversee related regional training and development in application and utilization of research and sales softwares.
· Direct Research team in region with all qualitative and quantitative practices.
· Lead integration of research across available product development opportunities (POD, Online, Mobile, etc.) throughout
Region.
· Establish protocol for Research team in developing 1:1 relationships & research related best practices with the Sales
Staffs throughout Region and support of all Management initiatives as it relates to research.
· Support Regional Leader of Marketing Services with any research expansion as directed by Corporate for Advertising
Sales.
· Direct all related best practices as it relates to research and ensure standards are met across entire region.
· Evaluate regionally related-related research tools usage/effectiveness and identify new products/resources to elevate overall research efforts.
Utilize competitive media spending tools (TNS, Media Monitors) to segregate and analyze new business prospect category opportunities as
well; assist in the development of lead generation program which establishes best practices for sales department.
· Other duties as assigned.
MAJOR FUNCTION:
· Minimum 10+years experience in cable advertising sales, and/or research and marketing experience within a sales
company. Agency or client side management experience preferred.
· Bachelors Degree in Marketing and/or Communications preferred
· Strong organizational skills with follow through on details and the ability to effectively manage multiple tasks.
· Working knowledge of cable and broadcast advertising research tools, and understanding of local research and
ratings methodology preferred (e.g. Nielsen, Scarborough, Claritas, CMR, etc.)
· Analytical skills, mathematical ability and an understanding of marketing strategies.
· Detail oriented and precise self-starter who takes initiative.
· Working knowledge of multiple media and advertising sales.
· Extensive experience with Word, Excel and Power Point or similar software.
· Excellent communication skills are needed to successfully communicate with potential and existing clients.
· High level of project planning, development and implementation.
· Excellent personnel management skills.
· Ability to organize workflow.
· Must have excellent verbal, written and interpersonal communication skills and the ability to follow through on
multiple tasks.
· Must be willing to travel up to 30% of time within region and markets.
THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY PEOPLE ASSIGNED TO THIS JOB. THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED.
Time Warner Cable offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, tuition reimbursement, free cable (in specified areas) and free AOL. Qualified candidates should apply in person using the Time Warner Cable kiosk (where available) or on-line at web site. EOE/M/F/D/V
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